Background & opinion
How affiliate marketing really works, and what we do differently at Klatsa. No marketing talk, just the mechanics behind the scenes.
Connecting WooCommerce to affiliate: why a plugin sees more than a pixel
A tracking pixel on the thank-you page misses adblockers, abandoned checkouts and every cancellation afterwards. On WordPress that is not necessary: the order goes back server to server and corrections come with it.
Tracking broken, nobody notices: how Klatsa detects outages early
A publisher faithfully sends traffic, but the tracking has been broken for three days. Nobody has seen an error message. How Klatsa detects this kind of silent outage before it lasts a week.
How cheap click fraud swallows your affiliate budget
Click fraud, view fraud and cookie stuffing are common in networks that are not strict enough. What are the signals, how do we screen publishers, and what does it cost you to do nothing?
Coupon affiliates: bad for advertisers and for publishers
Coupon sites look harmless, they convert well and the figures look tidy. But below the surface they eat into advertisers' margins and into the income of serious content publishers. An analysis of all the mechanisms.
Adblockers wreck your conversions, our tracking does not notice them
A third of Dutch internet users run an adblocker. Anyone still leaning on JavaScript pixels misses conversions, pays the wrong commissions and frustrates publishers. How Klatsa solves this with server-to-server postbacks.
Why Klatsa does not allow coupon sites
Coupon websites take a commission at the very end of the funnel, where they add almost no value. Bad for the advertiser, bad for the content publisher who did the real work. Which is why we do it differently.
Why we moved from TUNE to our own platform
Slow support, an API that did not do what it promised, laborious Shopify and WooCommerce connections, and, not unimportantly, our data in an American data centre. At a certain point the choice was clear: build it ourselves, with our data in Europe.
Four kinds of affiliate publisher, and what they really do for you
Not every publisher is the same. Content sites build trust, comparison sites structure choice, cashback sites reward loyalty, and coupon sites often just take the margin. An honest comparison.
Affiliate feeds: how to build a product feed publishers can actually use
A good product feed decides whether comparison sites, content sites and deal newsletters can show your products at all. Which fields are mandatory, how often should you update, and what are the most common mistakes?